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Google Keyword Search Tool – Target Your Niche

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Google Keyword Search ToolAuthor: Stuart Bazga.

Using the Google keyword search tool will help you locate a wonderful set of keywords for your online advertising. Most people are aware that their first job with their internet business is to obtain the maximum amount of traffic (highly targeted traffic) to their web site as they can. Among the awesome things about an online business is usually that there are numerous ways you can begin doing this. While a good many of the solutions to bring customers are very different they all need one important thing: keywords and phrases.

This cost-free keyword tool that Google offers allows you to locate lists of effective keywords you may use for your online campaigns. You can than use those key phrases in numerous marketing and advertising campaigns such as Pay Per Click(PPC), article marketing and Search Engine Optimization (SEO) for example.

The keyword tools will allow you to stipulate particular parameters whenever you do your keyword research. You are able to select things such as the average estimated cost per click, average estimated levels of competition and the total number of monthly queries.

Don’t ignore the words ‘average’ and ‘estimates’ in these groups. Do not assume this data to be spot on, it isn’t. It’s simply a starting position in your analysis.

The majority of people will begin their market and keyword research by concentrating on a broad phrase, such as ‘make money online’. From there they are going to drill down to find slightly more obscure keywords The reason for that is simple, such as broad phrase as ‘make money online’ is going to be extraordinarily expensive as well as competitive.

If you don’t really know what you’re doing or you have extremely deep pockets you’ll be significantly better off focusing on some keywords and phrases which do not get quite as many searches since they will be much less competitive and costly.

So as an alternative to targeting the broad phrases that you discovered when you did your initial research, you should use some of those results and run the research once more with a couple of the more obscure terms. Let’s say your research using the broad term ‘make money online’ gave you a result of ‘moms can make money online’ (I’m just making this up, I am not sure what the statistics for any of these things might actually be, this is simply an illustration.

The more defined ‘moms can make money online’ will almost be certain to have much less queries per month but the nice thing about it is that they’ll also be much less competitive and expensive (that keyword could possibly still be a success because it is highly targeted and a lot of individuals who would click on it are moms who want to make money online and would be likely to buy a course that can show them how to do just that).

The precise parameters you’ll use any time you do your keyword or phrase research will vary dependent upon just what type of advertising you are doing. Just don’t take the Google keyword search tool for granted just because it’s free. It’s a great resource and can help you out with your traffic if you know how to use it the right way and what to look for.

Related posts:

  1. Beginners guide to Search Marketing
  2. What Is Search Engine Marketing?
  3. Top 10 Layman’s Tips to Improve your Search Engine Positioning

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